Coffee Bar
20 m²Bean-to-cup coffee, pastries, morning commute
The lightest entry point — a single container with a service window, automated espresso and a warm bakery cabinet.
Mobile Franchise
A shop that arrives ready to trade.
On The Go’s mobile franchise is a containerised, self-service unit — built in a factory, delivered to a prepared pitch and trading within twelve weeks. Same premium Halaal range, a fraction of the programme risk.
100% Halaal Bean-to-cup Chilled & hot-hold
40 m²
Deployed footprint
12 wks
Factory to trading
24 / 7
Unmanned trading hours
3
Format variants
The repositioning
A manufactured retail asset, not a leasehold project.
The mobile franchise keeps the brand promise and removes the two things that usually sink a first store: fit-out risk and staffed-hours dependency.
Built off-site, not fitted out
The unit is manufactured, wired and merchandised in a controlled factory environment, then craned onto a prepared slab. No landlord fit-out programme, no site trade sequencing, no dilapidations.
Self-service by design
Scan-and-pay terminals, cashless-only tender and remote stock telemetry mean a single trading unit runs without a permanent front-of-house team.
Trading around the clock
Secure access control and refrigerated bays extend the trading day well beyond staffed retail hours, capturing early commute, late shift and weekend demand.
Relocatable, not stranded
If a pitch underperforms, the asset moves. Capital stays with the franchise network instead of being written off into someone else's building.
Format variants
One system, three scales of entry.
Every variant shares the same shell language, payment stack and supply chain — only the footprint and range depth change.
Grab & Go
40 m²Full ambient, chilled and hot-hold range
The recommended mobile franchise. Complete On The Go range across bakery, deli, pantry and sweet, with self-checkout and chilled walls.
Diner
60 m²Seated dwell, extended hot menu
Two joined units with covered seating and an expanded hot bench for forecourt and roadside destinations.
Recommended first funded format: Grab & Go — the best balance of capex, range credibility and pitch availability.
Unit specification
What lands on the pitch.
- Structure
- Reinforced steel container shell, insulated cream-and-gold cladding
- Services
- Single-phase power, water and waste connection to prepared slab
- Refrigeration
- Integrated chilled wall, freezer bay and hot-hold cabinet
- Payment
- Cashless self-checkout with scan-and-pay terminals
- Security
- Access control, full CCTV coverage, remote monitoring
- Branding
- Illuminated sign tower and wordmark applied in factory
Commercial logic
Where the money behaves differently.
The mobile franchise route trades landlord capex and long programmes for a fixed factory cost and a licensable pitch.
Traditional in-line store
- 18–24 wk programme
- Landlord fit-out capex
- Rent + service charge
- Asset stranded on exit
Mobile franchise unit
- 12 wk programme
- Fixed factory build cost
- Pitch licence fee
- Asset relocatable on exit
Where it goes
Pitches, not high-street leases.
- Fuel forecourts and roadside service pitches
- Transport interchanges and park-and-ride sites
- Business parks, campuses and hospital estates
- Retail park perimeters and car park edges
- Residential development pop-up pitches
Milestone plan
Twelve weeks to trading, twenty-four to proof.
- Weeks 0–4Pitch secured, slab and services design signed off
- Weeks 4–10Factory build, branding and equipment installation
- Weeks 10–12Delivery, commissioning and range load-in
- Weeks 12–24Pilot trading, KPI capture and format validation